Under The Strategic Synergy Based Marketing Channels Of Liuzhou Automobile

The main channels of china auto marketing are still franchise,store chain ,supermarket and automobile cluster at present .While as the fierce for market competition,diversity for customer information age and the challenge for knowledged economy ,they have lead to some disharmony ,especially on the channels which come from the up piont to the down point .It is a meaningful topic that on research how to collaborate the main nodes of supply chain,how to realize the information sharing cooperation and the games during manufacturer salers and customers,by use of the collaboration theory,and exploid a marketing channel with chinese characteristics.This paper builds and optimizes the marketing channels,via the view of marketing channel theory,supply management theory,strategic collaboration and supply collaboration theory,and other theory . Firstly ,this paper analysis and researches the domestic automobile sales channels ,mainly mini cars and liuzhou automobile marketing channels using a comparative analysis researcher . Secondly ,it analysis the relationship between up and down points,the horization vertical collaboration of marketing channels system, and via the use of theory of collaboration , strategic collaboration and technology collaboration ,it explains how to make the chioce and how to get the new model for auto marketing channels .At last , it propoals the necessary for optimizing the auto marketing channels,and points out the new direction for its development .This paper not only analysis but also optimize the marketing channel via the use of theory of collaboration ,strategic collaboration and technology collaboration, it has an important meaning and a practical value.On the other hand ,it proposes a dependent model for its choice through the choice and praise for the level structure and width structure and how to grade and optimize the present marketing channels via view of the supply collaboration ,in the end ,it makes the conclusion that the channels should be flat,collaborative and has an economic efficiency. And these have because the new ground and principle for the direction of optimizing marketing channels and the limite of figures and resource,and the lack of the base of theory ,its mistakes are not avoid ,such as it is perfect for its auto market channels or not,the variety of the direction for channels how to depend on the chanege of new technology conception,and so on.Here,I beg your forgiveness.