Research On The Marketing Strategy For Pharmaceutical Enterprise To Deal With New Medical Reform

The phamaceutical profession,as a high-tech industrial group in which multi- disciplinary advanced technologies become highly merged,is related to thehealth of nationals,the social stability as well as economical development.Since reform and opening up,the pharmaceutical industry produced a series of questions:with its rapid development :high drug prices,drug rebates,frequent incidents of drug safety and so on. In order to establish and improve the urban and rural residents in the basic medical and health system to provide people with safe,effective,convenient and affordable health services, April 6,2009,"the CPC Central Committee State Council on Deepening the views of medical and health system" (referred to as The new medical reform) was formally promulgated,the new medical reform program of the package has also been released in stages. The new medical reform will bring expansion of China's pharmaceutical market, pharmaceutical market,this will bring a revolutionary change in the vast number of pharmaceutical companies,an unprecedented new opportunities and challenges are coming. In this new situation,In this new situation,how to research drug marketing,the choices of marketing strategy have become a new issue.This article starting with the theories of marketing management,through field surveys and interviews to understand the purchase and sale of pharmaceutical drugs situation and business management,the practitioners of the pharmaceutical industry,sales staff,doctors were interviewed. In the process of writing,using literature review methods,examples methods,Comparative analysis method,induction method,deduction method. At the same time,through the analysis of the new medical reform policys,this article proposed the opportunities and challenges for pharmaceutical enterprise,provided some valuable marketing strategies for pharmaceutical enterprise.In this article,the main conclusions can be summarized as:pharmaceutical companies need to position themselves in the right premise,through increasing investment in innovation,paying attention to the basic drugs and new developments in the field of NCMS,building up brand and advance social responsibility,the primary market development as well as the relationship between government to seek development.