Task Characteristics, Individual Characteristics On Risk Decision-making For Shareholders

Life is a process of perpetual decision-making. When people can't entirely control their circumstance, risk decision-making comes into being. Risk choice is often involved in many dubious aftereffects and individuals'psychology state is complex, which makes it become a hotspot and focus of many subjects. It is also the core in the field of decision-making with most features and fruits.Combing experiment and questionnaires and choosing shareholders in Lanzhou and Wuwei as participants, this study probed the influence of these different factors on decision-making. Based on the result analyzed, we studied risk choice from the characteristics of decision-making task and the characteristics of personal and confirmed their research variables. Concretely, the characteristics of personal mind included risk preference, achievement motivation and self-efficacy. The characteristics of investment included gender, volume of investment, investment experience and degree of investment involved. The characteristics of decision-making task included risk situation,task frame and probability level. From this study, we would come up with the strategy in order to improve the validity of decision-making.This study insisted that:(1)Risk situations significantly influenced risk decision-making for shareholders on main effect. Probability levels and task frames significantly influenced risk decision for shareholders on interactive effect, but on no significant main effect.Interaction effects among risk situations, Probability levels and task frames didn't significantly influence risk decision-making for shareholders.(2) The main effect of gender and degree of investment involved on decision-making for shareholders was significant, but investment experience and the volume of investment were not significant on main effect. The interactive effect between gender, investment experience, degree of investment involved, volume of investment and the characteristics of decision-making task was not significant.(3) The main effect of risk preference on decision-making for shareholders was significant; the main of self-efficacy and achievement motivation was not significant. The interactive effects between risk preference, self-efficacy, achievement motivation and the characteristics of decision-making task were significant.