The Changyang Folk Culture Of Ba Tu And Its Tourism Exploitation

Since the 90s in 20th century, Qingjiang tourism of Changyang has been significant developed in folk customs. Qingjiang Gallery Tour ranks four in Hubei class scenic area, and has been appling for the national 5A tourist attraction. It has become the essence of well-known tourist routes in Hubei Province. This is because Changyang's unique cultural heritage: the teritory has the Changyang People——the human sapiens of 19.5 million years ago. History has shown that Changyang was a witness to the ancient and the modern human civilization, so the author selected Changyang folk culture as an example to test Batu tourism development.This thesis takes the Changyang Tourism as example, discusses the formation of folk culture in Changyang from the origin of"Ba people"and the relationship between"Ba People"and"Ba area". Under folklore, sociology, ecological tourism and other disciplines, this paper uses field surveys and historical documents combining method, studying the Folk Custom Tourism in the sustainable development.In the introduction, this thesis firstly analyses the formation of folk culture of batu; Secondly, based on drawing the related materials, it definites the batu tourism folk culture. At last, it summarizes the batu folk tourism of Changyang and accounts the innovation.The first chapter is about the development of Changyang Ba Tu folk cultural tourism, mainly using the Tourism thoeries to analyze the development of Changyang folklore tourism stages, they are: start-up, growth, maturity, transition period, and further development. The reason of Changyang Qingjiang eco-tourism brand is also discussed.Chapter II is about the main resources for Changyang batu folk culture tourism. This paper collects documents of field survey, combing the folk cultural tourism resources. These unique folk tourism resources are folk belief, folk art folk, folk festivals, tujia diet, cultural customs.Chapter III talks about the deep development of Changyang batu folk culture and concludes the whole passage. Firstly this paper conducted a scientific argument of the future prospects of Changyang Folk Culture and Tourism——"Fennell" eco-tourism life cycle model. And using Fennell's sustainable eco-tourism life-cycle theory to demonstrate the sustainable development of Changyang folk culture tourism. Secondly it conducted the principle of sustainable development; Thirdly, it conducted the model and the definite exploitation measure of the deep development.