Research And Implementation Of Tourism Product On Advertisement Creation And Marketing Strategy

As China's economic development and acceleration of the process of social advancement, the personalized demand of tourism consumption has increased, tourism consumers have enhanced the sense of self-involvement, tourism product development need more emphasis on personalized, clear thematic, underline cultural, enhanced participation. The main line of this paper is tourism product development, focus on how to enhance the experience in the process of travel, exploit a tourism product which have an integrated of good social and economic benefits, the paper have been divided into four parts to research.Firstly the background,ignificance and methods of the study have been described in the paper, secondly the paper introduced the tourism product, advertising creative,tourism marketing and tourism real estate concepts and theories, as well as has done a summarized analysis of domestic and international tourism marketing research profile and the present situation of China's tourism market. Based on the theoretical analysis and research, combined with the content and development of the experience-economy,the paper proposed two aspect to used and promote experiential marketing strategy,they are Hainan unique tourism real estate and right with a distinct cultural characteristics of folk tourism products in Hainan -- Li Jin, the inner components of experience has been combined project planning and design, marketing and promotion in Tourism real estate which call Sunshine Coast, and corresponding to Li Jin have a detailed analysis of how to conduct experiential marketing in aesthetic, lifestyle, atmosphere, emotion and so on, designed a whole set development plan of Li Jin tourism product. From advertising propaganda in the beginning of design, to the various aspects of experience which tourists come to tourist places to visit, have been designed detailiy and conceptual, it also raised from the macro aspect of industrial policy proposals to micro aspect of strengthen the direct experience of tourism point of view, it can be said that the experience throughout the entire process of tourism. The last is a summary of the study, pointed out some issues that required attention and put forward the views of some feasibility.