Kashi Folk Tourism Product Development And Research-based Experiential Marketing

The economic development of human society entered after the agricultural economy, industrial economyand service economy after the service economy era. With the change of economy and the rising of people’sconsumption structure experience, experiential marketing as a new marketing mode emerge as the timesrequire. Tourism as a service industry, tourism products should pay attention to the experience value ofdevelopment to meet the needs of tourists multi-level experience needs. The tourism consumption marketincreasingly fierce, tourism consumers no longer satisfied with the traditional mass tourism, but more thepursuit of the spirit of the realization of the value of tourism experience. Therefore, development of tourismproducts and how to improve the quality of experience so as to achieve the optimal value of touristexperience has become a hot topic of domestic and foreign scholars who concern and tourism.In this paper, folk tourism products in China Xinjiang Kashi as an example, from the perspective ofvisitor experience value demand, Kashi folk tourism product factors impact of the tourist experience qualitysystem. Firstly, this study macro set, using the visitor experience,customer satisfaction and subsequentbehavior correlation model,discusses the organic relationship between the three promote path, and that thesatisfaction of tourists good depends on the quality of tourist experience, and affect the subsequentbehavior of tourists. Then, on this basis, identify the Kashi folk tourism experience factors, theenvironment,facilities and activities experience experience experience three elements of Kashi folk customtourism experience structure model. Combined with questionnaire investigation and case analysis on Kashifolk tourism scenic spot, which proved the model. Finally, Kashi folk tourism products to experience theenvironment, facilities, experience experience design in three aspects put forward Kashi folk tourismproduct development experience marketing counter measures and suggestions based on the.