Research On Pre-planning Of The Development Project Of Tourism Real Estate

Tourism Real Estate becomes a focus, but there are some serious problems in the research field about the Tourism Real Estate.The research completed accordance with the sequencing of general marketing process on the premise that defines product classification and detailed content. The core of the research is the characteristics of Tourism Real Estate with the interactive link between. The basis includes 4Ps theory and other classic theory of marketing, the Butler's resort lifecycle theory and competitive strategy theory of Porter. The methodology of materialist dialectics is the research's guide.The micro-planning of the Tourism real estate project must study the society and macro-economic background. So, the article analyzes the tourist's development and its escalation, the demand to Tourism real estate and the negative impact on faces and soft constraints. Subsequently, the article analyzes those eight notable features about cross market, inter-regional consumers, complexity product type and seasonal demand, etc. These told the unique of tourism real estate market. The article analyzed the market survey, questionnaire design, broken down into four variables and established the principles and steps of subdivision.With Five Forces Model and Integrated Competition tool, the article studied strategic analysis and planning, said distinction between the planning and planning. The development models are made a detailed analysis and concluded choice of development models initially. The article studied the principles and methods of theme, the principles and key points of functional analysis and the principles of product.This research of the part concluded the analysis some typical projects such as hot springs resorts, analyzed the appointment and operation of caravan.The quantitative study and comprehensive assessment of the supply and demand of Tourism Real Estate, and the relations between the construction of small tourism towns and Tourism Real Estate's development are the meaningful topics that also were the related problems unresolved in the process of the research.