The Study Of CRM Application In DCEC

The CRM has been a tool to increase the market share and get more earning by taking the customer need as the center and organizing the resources to respond rapidly to the changes of the markets in recent years. But many studies based on the cases about retail and telecommunications and few about manufacturing. Very fewer about automobile parts industries. How to let the CRM theory uses for the automobile parts industries, It is the study subject of this paper.Though the study of CRM application in DCEC, Offer the feature and the implementation means about the CRM in engine industries. Base on the experience of CRM project to sort out the information about aim , status, process improvement and method. Finished the structure of business function. Then study the IT system how to support business process to improve, how to design the structure of the information system ,how to do the enterprise application integration. At the same time, the paper elaborates on making effective management of the project. And others simple study about CRM: CRM cultural construction, business process improving and team building. Analyzes the achievements and the problems in implementing CRM project in DCEC and give some advices.By successful practice about CRM in DCEC to summarize some methods to fitting the CRM implementation in manufacturing . Hope to offer reference for the manufacturing to implement the CRM and improve the business.