Research On Evaluation Of Performance In Brand Enterprises In Shan Xi Based On Performance Excellence Mode

Under the market economy condition, the name brand, the pursuit of excellence performance is the only realize development strategy for enterprises. So, how to proof the effect of pursuiting brand? How to create famous brand to evaluate the performance level? How to promote enterprise rising by evaluation, the pursuit of excellence, which is the problem the most scholar and businesses pay attention to. Accordingly, build brand enterprise performance evaluation index system, systematic and scientific applications for enterprise to obtain evaluation mode to evaluate the performance excellence level plays an important role and significance.This paper takes creating famous-brand product enterprise in Shan Xi province as the research object, this current evaluation standard, method to analyze and research excellence performance evaluation model construction reference for creating famous brand enterprise performance evaluation index system model and product quality, quality management, market, customer satisfaction as the core, in view of the enterprise management leadership, strategic, customer and market, resources, process management, measurement analysis and improvement, seven aspects by fruit established business evaluation index system, and by using ahp analysis and calculation, endowed with weights, determine the score with each score indexes. While referring to the price of remarkable performance criteria, grading methods of evaluation index system model, the empirical analysis shows that the evaluation results of science, impartiality, objectivity.My research helps enterprises in the process of creating famous brand, develop continuously self-evaluation and self-improvement and gradually beyond, reach the level of product quality high and enterprise management performance leading purpose, in order to realize enterprise brand development strategic objectives. Meanwhile, in Shan Xi province famous-brand products evaluation and identification of quality evaluation to provide the reference.