Investigation And Analysis Countermeasure Of Apple Industry In Shaanxi

The apple holds a greater proportion in the fresh sells of the fruits as a staple fruit.. In the past 10 years, the world apple production center has transferred from Europe to Asia. The ultimate output of Chinese apple amounted to 34.7% of worldwide production, and it situated the world first. The planting area of Shaanxi apple is the largest in china, and the production approximately composes 27% of the national production and 9% of the worldwide production. The present situation, Superiority, challenge and opportunity of Shaanxi apple industry is close to the healthy and continuous development of the apple industry.The comprehensive statistics were carried in planting area, output, base construction, processing, export trade, and main enterprises in nearly more than 10 years in Shaanxi Province by the comprehensively systematically analysis, the investigation statistics and the visits.The international competition ability was analyzed on the superiority of planting, the characteristics of the product, the processing and the trade. The history and the present situation of the Shaanxi apple industry were found out, and the explicit way to the future of Shaanxi apple industry was proposed. The Shaanxi apple must continue fully to use the natural condition and the ecology superiority in WeiBei district. The development strategy should take additionally receives of the peasant as the goal, take the market as the guidance, take the base construction as the platform, take the product quality security as the core. The ultimate goal is to make WeiBei district the most important green fruit industry base in China with international fame by expanding the area steadily, innovating in technology, strengthening the management, improving the quality, expanding the exportation, and increasing the benefit.