A Research Of Changqing Petroleum Exploration Bureau's Science And Technology Development Strategy

This paper takes Changqing Petroleum Exploration Bureau as a researching object, analysised the company how to adapt to the change of market circumstance after reorganization, and use the exterior opportunity and own superiority to establish a suitable science and technoligy developmental strategy, so that it can enhance corporation core competitive capacity.First of all, the paper begins with an analysis of PEST and Five Competence Model and EFE Matrix to explain and comment on Changqing petroleum Exploration Bureau's External environment. It was analysed that Changqing petroleum Exploration Bureau is facing the internal market which is stable and the exterior market with excellent prospects, the country offers to support the energy profession development opportunity and so on, at the same time it's also facing the steep competition from the competitors, potential market entering and the threat of petroleum which dries up, it's obtained that the development of Changqing Petroleum Exploration Bureau has an advantageous environment; Secondly, It was analysed that Changqing petroleum Exploration Bureau has the abundant contingent of scientists, and it has got the certain characteristic technology, it has some certain advantages which the technical investment has guarantee by internal resources condition analysis of human resources, the technical equipment, the demand of market of Changqing Petroleum Exploration Bureau, and internal factor appraisal matrix, (the IFE matrix), however, it's also facing some disadvantages for example: the technical equipment insufficiently needs to be advanced, the technical system is insufficient, the technical personnel level structure is unreasonable, the scientific research cost is too high, its internal resources condition appraisal result is that Changqing Petroleum Exploration Bureau is at the overall superiority position; And then, according to the strategic guiding ideology, the localization of target and the strategic formulation principle, the analysis of SWOT model and the QSPM matrix, to carry on the choice and the appraisal to Changqing Petroleum Exploration Bureau, and has determined the key content of strategy; Finally, in the strategic implementation, which is proposed to enlarge the technical investment, to perfect technical innovation system and technical innovation movement mechanism, to establish the rules...