Research For Marketing Strategy Of L City Netcom Company

The telecommunication industry in China has been developed rapidly and achieved obvious progress in the past few years. At the same, with further reform of the telecommunication industry system, the telecommunication operators are newly set up, break up and recombination continually. It has urged China telecommunication industry step toward competition from monopoly by the establishment and development of China telecommunication , China Mobile, China Netcom, China Unicom and RNC. If the telecommunication operators want to take advantages in the fierce competition, the applicable marketing strategy must be made in accordance with the practical market circumstances.This thesis takes L City Netcom Company as the research subject in the way of combining modern marketing theory and telecommunication service marketing feature. It analyzes the company's current marketing situation, the general environment of the market and the market competing situation, and try to find out the company's advantage and disadvantage, as well as the challenge and threat through SWOT analysis. According to the practical study, make a fuzzy comprehensive evaluation and market potentiality analysis for L City Netcom Company with 4Ps, so as to break down the market according to the demanding situation and product category, and then...