Blue Star New Chemical Materials Co.,Ltd

Based upon the introduction of method for analysis of industrial competition, competition strategies as well as core competition and combining the basic situation of Xinhuo New Chemical Materials Group, this article details industrial chance and challenge and also analyzes external and internal condition facing Xinhuo New Chemical Materials Group, such as the macro environment, industrial environment as well as natural environment.According to the tenth five-year-plan for group, under fully taking advantage of WTO policy and developing market of new chemical materials of the eleventh five-year-plan in CHINA, Xinhuo New Chemical Materials Group actively enhances the integrated industrial competition ability, makes the market as lead and centers profit. It continuously consolidates its current strategic position as Youjigui chemical base with adjusting and optimizing product and industrial structure and fully using its scale advantage.Xinhuo New Chemical Materials Group plans to become the biggest producer for Youjigui series products in China in 2010, basically finishing the transformation from producing single product to multiplex product series and from Youjigui to chemical industry and fine chemical industry so as to form the all aspects and multiplex angle development situation.Compared with the ninth five-year-plan, Xinhuo New Chemical Materials Group tries hard to double all economic indexes in order to become the first class chemical industry giant that can compete with international big companies.So, all these form the strategic goals of Xinhuo New Chemical Materials Group. For these goals, Xinhuo New Chemical Materials Group makes one strategic schemas which is difference strategy. This strategies will contribute heavily for the plan of Xinhuo New Chemical Materials Group.