Study On The Development Strategy Of Kailuan Energy Chemical Limited By Share Ltd

The adjustment of energy structure in China has entered anew cycle.Coal enterprises of high input,high consumption,high emission and low efficiency of traditional extensive unsustainable model ofdevelopment,transformation and development imperative.With the major changes in the domestic and international environment,in order to change the way of economic development as the main line,and constantly innovate and develop ideas,adjust the structure,and promote the transformation of coal enterprises in the long term survival of a major enterprise development strategy.Kailuan Energy Chemical Co.,Ltd.as a large state-owned coal enterprises,by carrying out the enterprise strategy and to develop and expand the company's comprehensive strength.The according to the enterprise development in transition just need,using strategic management theory,in consideration of the internal environment and external conditions for competition based,has strong practical significance to the enterprise long-term development strategy of planning and design,from the height of the overall situation.First of all,this paper introduces the research background,research significance and the research status of domestic and foreign development strategy,combing the previous research results,focusing on the application of large enterprises in strategic management.Secondly,this paper introduces the basic theory and method of enterprise development strategies,for the conditions of the pros and cons of the in-depth analysis of Kailuan Energy Chemical Co.,Ltd.provides theoretical support,which lays a theoretical foundation for the company to develop future business strategies.Again,this paper from the macro and micro,international and domestic,the government and the enterprise,the enterprise internal and external multi angle,full range analysis of the company's internal strengths and weaknesses,national industrial policy and external competition environment,and the development of upstream and downstream industry chain of coal.Using the theory of strategy management system,has pointed out the stage of development of Kailuan Energy Chemical Co.,Ltd.,and in this paper clearly put forward a long-term strategic business development ideas,to build the overall framework of enterprise strategy and the function module of the overall design of thesystem.Finally,according to the actual situation of Kailuan Energy Chemical Co.,Ltd.,from the aspects of the modern enterprise system and human resource management,the cost of capital control and guarantee mechanism construction proposed a series of security development strategy for the implementation of the specific safeguard measures.