Research On Enterprise Development Strategy Of Kailuan Zhongrang Coal Chemical Industry Co., Ltd

Under the background of modern society, and the development of energy economy are inseparable. And Chinese as an energy power, and also laid a solid foundation for its rapid economic development. Especially the development of coal chemical industry to be very influential, led to the promotion of the development of coking industry and its relevant and related downstream products.Because the enterprise into the coking industry and other coal chemical related areas of relatively low barriers to entry, the number of enterprises is large but generally smaller scale, competition pattern is more chaotic, mainly the production of extensive enterprises.To this end, has brought the enormous problems for the development of the industry norms,but also caused a waste of energy, many obstacles to the healthy development of coal chemical industry. The state has promulgated a series of macro-control measures and policies in this field, with the norms of behavior in the industry production and management.At present, the rapid development of Chinese economy, the increasingly fierce market competition, in the face of tight market supply demand relations, Kailuan Zhongrun coal chemical industry limited company in order to obtain better development, also reflects on some problems of its own,The actual production and operation status of this paper on the basis of the company,to provide the reference opinion to enhance the development strategy of Kailuan Zhongrun Coal Chemical Industry Co. ltd.. First of all, the main related theory development strategy summed, mainly has diversified formats Meyer and other scholars of the core competence theory, James F. Moore proposed David J. Collins selection strategy, and the Cynthia A.Motgomery integration growth strategy etc.. Secondly, the development situation of Kailuan Zhongrun Coal Chemical Co. Ltd is analyzed, existing mainly include the basic circumstance, the company issues etc.. Then, the Kailuan Zhongrun coal chemical industry limited company from two aspects of internal and external development strategy of the company for environmental analysis. Among them, the internal analysis includes the following aspects: finance, human resources, production and management, the company resources, core competence and so on, in addition to internal factors evaluation matrix analysis(IFE). Analysis of the external macro environment analysis, including: policy and economic environment of the industry and social environment, such as PEST analysis.In addition, the development strategy of Kailuan Zhongrun Coal Chemical Co Ltd forstrategy formulation, the macro environment for the company in the face of the complex and the external and internal environment analysis, SWOT analysis and selection for Kailuan run development strategy, basic ideas and strategy guiding ideology,development ideas of Kailuan Zhongrun coal chemical industry limited company, and the company the future goal and guiding ideology of the strategic plan, to further determine the development plan and measures with concrete. Finally, in order to cope with the changing external market environment, improve the overall competitiveness of Kailuan Zhongrun Coal Chemical Industry Co Ltd, Kailuan Zhongrun coal chemical industry limited company set up some effective security system, to enhance the competitiveness of human resources development, from the aspects of capital operation, technological innovation and resource guarantee.Build company brand cultivating core competitiveness, the implementation of the refinement of management, strengthening the information resources integration ability, to strengthen the comprehensive risk management, promote industrial upgrading, improve the organization and management form, horizontal and vertical from the full realization of integration development, improve marketing ability and market competitiveness.