| The specialized market is a kind of sitting market system, in which large-scaled merchandise is concentrated. It is a kind of place with concentrated certain merchandise and some replaced merchandises in bargain. The effect of gathering and the effect of radiation help to develop the national economy and to adjust industrial structure.Through twenty years of construction and development, the specialized market has been one of the five economic brands and the important stanchion industry of JinNiu district. Facing the west development, entrance of the WTO, fiercely competition and challenge between the districts, we desiderate solve some important questions, such as accelerating the development, advancing competitive advantage, creating the brand.The thesis has studied the development condition of the domestic and international specialized market, including Holand, Japan, the United States and Chinese by collecting abundant documents. By the on-site inspection of specialized market in JinNiu district of ChengDu, the thesis analyzes the present condition, pointing out specialized market's characteristics and the existent problem of JinNiu district. Finally after inquiring into JinNiu's specialized market, the thesis analyses the existent problem and gives countermeasure.In studying process, after applying the industrial cluster, the author analysed the strategy planning of specialized market in JinNiu district, pointed out the development direction and steps for cluster of specialized market. And then, by analysing the "lemon" of specialized market, the author gave a solution to information asymmetry and the faultiness of credit. Finally builded the business model of e-market place and pointed out it's development proposal.The research result of this thesis is to manage and to guide the development of specialized specialized of JinNiu district in ChengDu. It has positively consult... |