The Analysis Of Constructing Chinese Enterprise Culture

Commenced in the 80's and developed in 90's of 20th century, it has been only a little more than 20 years since enterprise culture was introduced into China. From the development of it the constructing of the enterprise culture still is in the elementary period. But the importance of enterprise culture has been remarkably paid attention to. Because everyone knows that enterprise culture has been the permission of joining the global competition after we enter 21st century. National Enterprises have to set about the construction of Enterprise Culture. But we must realize that enterprise culture can be not built in a few days and it must be intellect and in proper sequence. Specially in our national situation that the developing time is too little, the construction of enterprise culture should be more cautious. The history of market economy is short and the history of owning enterprise culture is shorter. Currently enterprise are eager to construct the enterprise culture but don't know determinately what is enterprise culture and how to construct it. This Dissertation not only expatiate the basic theory about enterprise culture but also analysis and contrast between QUANJUDE and Shanghai Bright Dairy & Food Co. Ltd. by instance. Through the contrast people could know what concrete contents of enterprise culture are. What can excellent enterprise culture bring to enterprise? What questions it could produce? By clear contrast between the success and the failure of enterprise culture we could know what the enterprise culture is on earth. In the last chapter we give concrete expatiation for how to construct enterprise culture.