Study On The Construction Of Enterprise Culture Based On Absorbing The Essence Of Chinese Traditional Culture

Enterprise culture, which was accrued from the last century seventy’s, due to the rapid rise of Japan’s economy took American market share, caused American entrepreneurs and scholars’ panic, after they summarized the Japanese enterprise management mode, the concept of corporate culture, emerged as the times require. After China’s reform and opening up, especially since the accession to the WTO, domestic scholars began to study gradually related corporate culture theory, a part of domestic enterprises began to pay more attention to the importance of construction of enterprise culture, and explore the construction of enterprise culture in accordance with the actual situation of enterprises, some enterprises also have made some successful experiences in the enterprise culture construction. However, due to the presence of large differences in national conditions and the maternal culture, resulting in the enterprise culture theory introduced from foreign machinery and no effective integration and cultural construction Chinese enterprise, also led to the current construction and development of Chinese enterprise culture still encounter many problems and difficulties. Therefore, it is urgent to build in line with the current Chinese practical and Chinese enterprise actual situation, can effectively promote the sustainable development of Chinese enterprise culture is particularly important. Eighteen CPC explicitly proposed and stressed: "the construction of the inheritance system of excellent traditional culture, carry forward the excellent traditional culture of china." To promote the organic combination of Chinese traditional culture and modern enterprise culture, is not only beneficial to respond to the call of the Party Central Committee, carry forward traditional Chinese culture, more conducive to strengthening the core competitiveness of enterprises, promote the development of economy and culture China, realizing the great rejuvenation of Chinese dream.This article is divided into five chapters, besides the first chapter introduction, in the second chapter, the author first cites several scholars, experts and entrepreneurs on the definition of corporate culture from different angles, then introduces four types of enterprise culture, enterprise material culture, corporate culture, enterprise behavior culture, corporate culture etc.. Four: the role of corporate culture cohesion, guiding role, incentive effect, radiation effect. In the third chapter, the author talks about the Enlightenment of traditional culture on corporate culture, including the relationship between traditional culture and enterprise culture, the first is the impact of traditional culture on corporate culture, respectively. Theoretical deduction theory to deduce the influence, impact and reality Chinese traditional culture has been to other countries and regions in the world of enterprise culture the. For example, the Japanese economy has been able to rise rapidly after World War II, after the study of experts and scholars believe that USA, produced a huge soft power to promote national economic development of Japanese corporate culture and national culture, the Japanese national culture name and soul, in essence, is a product of Chinese Confucianism, is the spirit of Han and Eastern variants foreignization. In Hong Kong of China, South Korea and Singapore as well as the Chinese economic development also is not accompanied by the inheritance of the traditional culture and carry forward the Chinese process. Then based on the basis of traditional culture, how to design a modern concept of corporate culture, the author explores the combination of points of traditional culture and enterprise culture design in three aspects of Confucianism, Taoism, buddhism. The Buddhist thought has always been considered negative masquerade, but China is active in the world of Mahayana Buddhism, the authors show in three aspects. The fourth chapter, the whole process of traditional culture on the basis of how to construct enterprise culture is made based on the research, the first is the traditional culture on the basis of the construction of enterprise culture based on the principle, followed by the procedures and steps of traditional culture on the basis of the construction of enterprise culture based on, next is the key link of traditional culture on the basis of the construction of enterprise culture and strategy based on. The fifth chapter in this paper, the author introduces the Haier group case, Haier group from an insolvent small workshop to the internationalization of large enterprises today, its success is be obvious to people. Haier group can be the main reason for success is its unique corporate culture, which is closely related to the construction of the enterprise culture and the traditional culture and China. In this paper, four point analysis and discussion. This case demonstrates the usefulness of this paper, but also for other enterprises based on the essence of traditional culture on the basis of the construction of enterprise culture and provide reference.