The Capital Operation Strategy Research Of ZhuZhou 601 Enterprise Group

Now the situation of the world is entering the era of the big company and big group.The enterprises in China is facing a critical time. By using different way to cultivate the advantage of core competition to promote the international competitive strenth.The 601 enterprise group has achieved great,but it has a common difficulties as one of the state-owned enterprise groups.Through reaserching the 601 enterprise group and find a situable way of capital operation is the main aim of this paper.At first his text explains the basic conception of the capital operation, economics origin of the capital operation,then to the 50-years development of the 601 enterprise groups This article using the scientific, strategic theory and Potter's analytic approach of environment of an enterprise, to analyse the factors that influences enterprises'management and development.. By that, pointed out the. opportunity and challenges in enterprise's external environment and disadvantage of its internal conditions. According to the analysis research and selection of enterprise development strategy the article has finally put forward a capital operation. That is the whole listing operation ,brand capital strategy and manpower capital operation.At last,I proposed some advices to help realizing these capital operation ideas.