| With rapid growth of auto industry, the scale of automotive aftermarket mainly composed of such services as automobile parts & accessories, maintenance service, car decoration, car finance and car lease is broadening gradually. As the pace of the process of our country's auto industry's internationalizing and maturing picks up, automotive aftermarket is booming, which will bring about a new round of redistribution of profits in auto industry. Automotive aftermarket, the lower industry in automotive industry chain, clings to our final customers and affects their consumption on a completed car, As a result, automotive aftermarket, to a great extent, will definitely influence and penetrate into the whole car sales. Accordingly, to develop our country's automotive aftermarket, enlarge car consumption and promote our country's economy forward further, it is necessary for us to analyze the development of automotive aftermarket in foreign countries and problems that exist in our country's automotive aftermarket, and take corresponding measures to solve them.Firstly, present automotive aftermarket status and development trends of our country were well analyzed in this thesis, and then the viewpoint that our country's automotive aftermarket systematic framework and its operation mode should be innovated with consideration of such special characteristics in our country's automotive aftermarket as special market extent, district difference, the diversity of vehicle type and so on, was strongly proposed on the basis of incorporating advanced service concepts, operation modes and management modes of foreign countries.Secondly, based on value chain theory, a new kind of humanistic systematic framework of automotive aftermarket that can adapt to international drastic competition and satisfy our customers'demands was put forward in this thesis specially aiming at the characteristics of auto service and correspondingly our country's automotive aftermarket, and the hiberarchy of the framework was analyzed.Thirdly, a method of establishing a kind of strategic alliance was brought forward in this thesis to solve problems existing in our country's automotive aftermarket; for example, most enterprises'scale in our country are very small and they are distributed dispersedly, in addition, the running cost is very high, so it is very difficult for a single enterprise to develop fast. Service enterprises in automotive aftermarket can allied with car manufactures and banks in a way of vertical alliance to assume venture together and... |
