| After 2010,China’s automobile industry has shown unprecedented explosive power in both manufacturing and post-market,which also expands the value chain of the automobile industry and improves the status of the automobile service industry in the automobile industry chain.Automotive maintenance occupies an important position in the automotive aftermarket,and the maintenance industry has developed particularly rapidly in the past five years.Since2015,the country has vigorously promoted the concept of "Internet +",and the traditional automobile maintenance industry has also been deeply affected by this.For the first time,online booking model of door-to-door maintenance and door-to-car washing businesses have emerged.Issued at the same time state to cancel the license of motor vehicle maintenance policies,to a certain extent also speeded up the expansion of the regional chain stores,the huge market potential has attracted capital giant into the automobile service domain,the most dramatic development of car at home as saic,capital injection,contribute to achieve 2500 chain stores across the country.But unfortunately,due to various reasons,in mid-2021,the number of stores in the country only remains more than 400,only in Luoyang area from 35 to3.From nearly 7 years of development,after car maintenance chain enterprises because of the blessing of capital market,large-scale construction of centralized,from the point of view of market data,but the actual operation process can be consistently profitable a handful of enterprise,because the car after market of maintenance enterprise should not only focus on market environment constantly emerging out of new things and policy adjustment,It also needs to have the strength of iterative growth in its own business.Root YW subsidy in luoyang has been six years,the camp store there are 10,local area,have a certain strength and potential,and word of mouth is good,the market at present management model is more scientific,but because of limited funds and technology personnel scale,although revenue management keep a proportion is growing every year,but the number of stores development stagnation,fresh blood injection can’t keep up.Combined with the company’s current industry development environment and its own development needs,this study provides guidance and reference for the company’s future development direction by using the methods of differentiation analysis and strategic alliance,which has certain reference value.Firstly,this paper briefly introduces the background and significance of the topic,and analyzes the existing market environment of YW company based on the theory of industryeducation alliance and strategic alliance.In the analysis and discussion of the external environment,PEST analysis is mainly used to analyze the macro environment of the industry.At the same time,the five forces competition model is used to analyze the existing automotive aftermarket,and the opportunities and threats of the external environment are obtained.Secondly,the internal main analysis of YW company’s operating conditions.Through SWOT analysis,the competitive advantages,disadvantages,opportunities and threats facing YW company are obtained.Thirdly,the conclusion of establishing strategic alliance is drawn based on the current implementation and operation of the company.Finally,the effective implementation of the strategic alliance construction of YW company is ensured by deepening the cooperation between industry and education,strengthening the construction of enterprise brand,daily store management,information system construction,consolidation of standardized operation process and improvement of human resource mechanism.Achieve the sustainable development of YW Company. |
