Automotive Aftermarket System Structure And Operational Mode Studying Of Chang-an Group

With the development of automobile industry, the progress of internationalization and maturity become accelerating, and automotive aftermarket scale has extended, gradually, with the service of car accessories sale, car club, car beauty, finance, lease etc. As the downstream industry of the automobile industry chain, automotive aftermarket has influenced end user's consumption of the whole car, directly, permeated and influenced the whole car sale market deeply. The rising of this market will bring on profits of car industry to assign again. Therefore, making a study of the development trend about automobile industry domestic and abroad, it's necessary for building automotive aftermarket system structure and designing the operational mode of Chang-an automobile group, and then driving a fast development.On this paper, firstly, it introduced theories of developing automotive aftermarket in China, and analyzed the market's development condition and trend on domestic and aboard. And this paper pointed out the existent problem and the development potential of this market.Secondly, by analysis of advantage, weakness, opportunity and challenge of entering this market of Chang-an automobile group, and combining the analysis of this market's development challenge on domestic and aboard, and with analyzing the trait of Chang-an automobile group, the paper marks out automotive aftermarket system structure of Chang-an automobile group.And then, according to the design of this market system structure of Chang-an automobile group, this paper made analysis of each operation board's industry policies and self-opportunity and weaken, brought forward its operational mode.Finally, in Chang-an automobile group, automotive aftermarket system structure and operational mode have gained company top executive'high attention, and have already tried to carry on some segment.