Research On The Current Situation And Correlative Countermeasure Of Small Scale Foreign Trade Enterprises

Along with the deepening of the foreign trade system reforming of our country, the time of monopoly of state-owned foreign trade company has gone. In the existed foreign trade carriers, there are state-owned foreign trade enterprise, the Three Funds Enterprises, the production enterprise which has the right of import and export, the privately operated enterprise and so on. China joins in the World Trade Organization, has created a good opportunity for the middle and small scale foreign trade company. While at the same time, it has brought the risk. In the last few years, the exportation of the mechanical and electrical product has rised steady, which is called "the half of the country" of the export product. Therefore, it is a focused point to gain the competitive advantage for the middle and small scale foreign trade company, using its own superiority and the modern management theory, in the changing environment of the domestic and international. I has worked with a foreign trade enterprise which is specialized in exportation of mechanical and electrical products---Wuhan Goldsense technology development Inc. for half year, and I find there are some questions in its development process, so I put forward some pertinent countermeasure on the basis of modern management theory as well as the experiences. Moreover, I did some research on the middle and small scale foreign trade enterprises about their development.Part one: This part introduces the background of selecting this theme, the purpose and the significance of the study, and the paper's framework.Part two: This part analyze the global supply chain in which the small foreign trade enterprises locate. In the meanwhile, the author elaborates the SWOT theory, and emphasizes that the small foreign trade enterprise should choose competition strategy on the basis of the SWOT theory.Part three: Analyzing the market of the exportation of mechanical and electrical as well as the market of foreign trade exportation enterprises in the recent years. Pointing out that the small export enterprise was in a adverse situation. The author introduces the supply chain management into the operation of this kind of enterprise, proposes that the enterprise should achieve several goals so as to get rid of the adversity.Part four, describing the structure of the supply chain of Goldsense enterprise and the business flow recur to the flow chart. Introducing the company's purchasing management, the mode of operation, the packing management etc.Part five, Carrying through the SWOT analysis on Goldsense company, summarized several difficulties and some risks which may hamper its development, and then proposed four countermeasures as well as measurement against the risks.Part six: The author considers the difficulties about Goldsense which may fall across by other middle or small exportation enterprises. So the author did some further studies about the middle and small foreign trade enterprises, proposed three directions on their way of development.