Study Of Small And Medium-sized Foreign Trade Enterprises In The Strategic Development Model

During the time of the economic reformation of our country, the foreign trade is arriving gradually from the unification to open . A large quantity of middle-minitype foreign-trade enterprises emerge with the tide of the times. These enterprises infuse the national economy new energy. At the same time to face international economy unitization, and conforming the rules of WTO. This thesis brings the concept, category, characteristic of the middle-minitype foreign-trade enterprise.Because the middle-minitype foreign-trade enterprise is the new generation born in the period of the reformation opens, the growth is short , they are at the period of economy transformation. Theoretically lack , it makes them feel confused , together with our state entered into WTO, the middle-minitype foreign-trade enterprises are just maze to face the new chances and new challenges. That leads this type of enterprises difficult to cope, so as to be making appearance of losing the direction development. For making the middle-minitype foreign-trade enterprises avoid the crisis and to enter the new-economic ages smoothly. This thesis is based on the research of their stragetic development through analysing the enviroment where the middle-minitype foreign-trade enterprises live , and their management performance, the problems to be solved eagerly and so on. It is considered that only the middle-minitype foreign-trade enterprises enhance themselves to insure knowledge suit so as to extend the ability of opening and improve the capability of anti-fisk, that they can stand strongly in the market and get sustainable development.To make the sustainable development, the middle-minitype enterprises must be led to business stratery , managing structure and type of operation , thereby realize the transformation to morden enterprise, finally to create a new model of service-trade type enterprise. This thesis also brings up that service is as both the manifestation and immanence essence of the enterprise's competition element, and to create a new model and enhance the kernel competitive power of the middle-mini type foreign-trade enterprises.This thesis also offer two samples as the new model's proof, Especially discussing how to erect enterprise's repuration and to promote strategic management.