Service Family Design For Mass Customization

Mass Customization is an advanced production which provided various products to customers with the advantages of low production cost and fast delivery time in mass production. It has been applied largely in the manufacturing and testified that it is a effective technique. It is highly recognized by internal and external manufacture enterprises that the application of mass customization has been the foreland for the competitive enterprises. With the change of market environment, the service enterprises' running mode must develop continuously. Some external reasons have made the mass customization become one of the production considered by service enterprises. The reasons are customers' various needs, intense competition among the competitors and the market's dynamic changes.The differences between the service enterprises and the manufacture enterprises in product and process decide their differences in running mode. It must study the mass customization according to the trait of service. The service product design and develop is the first step for the using of mass customization in service. This paper studies themain content of the mass customization in service——service family design theory.At first, this paper studies the modularization design of service product, one of the MC application technologies, former theories. The service product can be modularized from function and structure aspects according to the different function.Based on these studies, the method of service family design is brought forward in this paper. That includes explaining the service family concept, discussing the dividing method, the aims and the design frame of the service family, building the service family system structure, studying the function view and structure view of service family and exploring the dynamic character of service family.After these works, configuration mechanism is brought forward. That is an important part of service family research. Configuration mechanism is a method to realize the individual service production, and is the rule followed by service family. We expounded the concept, frame, restricts of service configuration in this paper.Finally, this paper gave out a case of hotel service product research to prove the feasibility and potentiality of service product family theory.