The Case Analysis Of Business Models Innovation Based On Virtual Operation In Small And Medium Enterprise-A Company

Virtual operation (VO) is a new revolutionary operation model that enterprises experience after product operation model and capital operation model. As a new business model, it conforms to economical globalization, development of technology of network, tendency of compression and flexibility of framework which enterprise confronts, so it can solve problems resulting from relative absence of business resource in the small and medium businesses effectively, and it seems that it can do a job with skill and ease in the situation filled with furious competition. Since it can functionally conform business resource inside and outside the enterprises in spite of span, it changes ways of expansion and rules of dimension lay in the traditional enterprises,and it benefits small and medium businesses from their flexibility, helps them avoid the enemy's main forces and strike the weak point. Moreover, it will be used for general reference to making small and medium businesses become stronger, bigger and develop continually.This thesis is based on A company which penman have been working for more than five years, trying to analyze what is VO and how it runs in our country. In order to analyze it clearly, penman describe it through case analysis and divide it into three chapters as follows:The first chapter introduces concept of VO and relative theory including its necessary for small and medium businesses, significance of VO, content of VO, experience of VO in sample enterprises and so on.The second chapter introduces the history and present situation of business models in A company, and then points out how A company improved the occasion and innovated its business models timely in the face of complex setting and innate shortage consisting in its system. It tries to...