A Study On The Transformation Strategy From Small And Medium-Sized Freight Forwarder Business To Third-Party Logistics Business

In the times of economic globalization and international gigantic logistics, more and more freight forwarder business have realized the growing intensity of the market competition, and the topic of this paper is therefore focused on how to face the intense competition so that enterprises can survive. The third-party logistics is a new development orientation; freight forwarder business can pervade and develop the industry of logistics basing on the practice of the traditional freight forwarder business so as to be the manager in the area of the logistics. Through providing the customers with complete and integrated logistics service, the freight forwarder business can acquire the commercial benefits and market space needed for self-development.This paper first introduces the situation and existing problems encountered by small and medium-sized freight forwarder business, discusses the feasibility of the small and medium-sized freight forwarder business in its transition to third-party logistics business. Also, based on the innovation theories of business models and core value systems, through the analysis of small and medium-sized freight forwarder business as well as the operation models of third-party logistics business, this paper proposes the transition model of small and medium-sized freight forwarder business to third-party logistics business, and proposes the general strategies and specific techniques basing on the analysis of the models. Lastly, through the specific case of Xiamen A freight forwarder business, case analysis and study have been conducted on how small and medium-sized freight forwarder business should develop third-party logistics business.Through theoretical analysis, this paper proposes the concepts, support and maintenance of values in the transition of small and medium-sized freight forwarder business to third-party logistics business as well as the construction of after-transition business models from the perspective of theoretical initiation of business models. On the basis of the business models theories and construction of after-transition business models, this paper proposes the theories on transition: integrating the internal environment of enterprises, establishing the good customer relationship as well as the harmonious corporative partnership. Guided by the fundamental theories, this paper also proposes the specific strategies on transition, which are strategies on development, management and market. This paper holds that in the transition from small and medium-sized freight forwarder business to third-party logistics business, employment should be made of the basic principles of modern logistics, the initiative theories of business models and the development of third-party logistics business, so that business models are based on the actual situations and meet the market demands can be brought into being. Also, the transition of small and medium-sized freight forwarder business to third-party logistics business should be based on the integration of the internal environment of enterprises, building up the good customer environment and establishing the harmonious partnership environment. In the aspects of development strategies, operation strategies and market strategies, multiple strategies should be employed according to actual situations, so that the goal of transition can be achieved.