Research For Strategic Orientation Of TianSheng Real Estate Industry

We must have worry without foresight. For continued growing of TianSheng real estate industry, programming development strategy of real estate is imperative under the situation. Especially the problem of strategic orientation must be resolved as soon as possible in order to settle base for deep strategic studying and programming.First, the thesis put forward essentiality and background of real estate exploitation investigation, then introduce the development of TianSheng Group, the configuration and idea of the text.After exordium, the thesis introduces and analyses the inside and outside environments of Tiansheng. These environments are expatiated particularly. The thesis estimates the factors that affect the development of Tiansheng, such as macroscopic environments, the character of industry development, the economy of district and the natural condition by analyzing and comparing the data. The influence upon real estate industry and real estate exploitation given by outside environments has been known sufficiently.Outside cause is important condition for the development of enterprises, Inside cause is deciding factor for the development of enterprises .On the base of analysing outside environment ,the thesis introduces and analyses the development actuality andpotential of Tiansheng on the framework, brand constructing, the management ofmanpower, enterprise culture, innovation capability and financial status as so on. The industrial status of Tiansheng in longquan district is evaluated. Then it is known that Tiansheng has competitive predominance in longquan, and face a great challenge at the same time.On the base of deep study on inside and outside environment,the judgment model...