Research On Customer Satisfaction Under E-commerce Environment

The development and the use of information technology are changing people's production and life patterns. Today, as an advantage provided by information technologies, people could shop without living their home. The shopping conducted through the Internet is called online shopping.Currently businesses within China have realized the importance of electronic commerce. Especially in 2005, businesses of various size has gone online in search of a business model fitting for them; the Internet is filled with B2B and B2C sites, but problems also followed. With the vast number of sites and the vast amount of information, how to attract viewers to the sites is the important questions in regard to the survival and development of the online businesses. The essay uses the research conducted by past scholars in regard to traditional service industry costumer satisfaction and provides a research in regard to problems faced by electronic businesses currently. The essays analyzes online behavior, groups online users, provides a model for electronic service gaps, discusses the various gaps between electronic business and customers, discusses the factors that influence electronic business customer satisfaction, and provides several methods to improve online consumer satisfaction.The essay is divided into six sections.The first sections reviews the various researches performed by domestic and foreign scholars in regard to the concepts and theories...