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The Entrepreneurship Strategy Of Qiqihaer Small And Midium Sized Private Enterprises

Posted on:2007-09-23Degree:MasterType:Thesis
Country:ChinaCandidate:D P LiFull Text:PDF
GTID:2189360185966447Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China is such a developing nation which is being at the economical reforming stage, that promoting the small and medium-sized private enterprises to be healthy and continuing to develop is a key strategic question to alleviate the employment pressure and the development of economy. Qiqihaer city, being as the northeast old heavy industry base with high degree of concentration on the state-owned economy , the development of private economy is relatively lagged , and the development of small and medium-sized private enterprises are slowly, in a sense, it has already restricted the development of local economy, in view of the actual condition of the small and medium-sized private enterprises in Qiqihaer city, this paper discovered it is of great necessity to make clear the entrepreneurship strategy , the core goal is to lay the solid foundation for the sustainable development of small and medium-sized private enterprises in Qiqihaer city.This paper first introduces the writing background, the structure and the writing method, at the same time, it carries on the definition of small and medium-sized private enterprises, and proposes its innovation points. Then, it summarized the connotation and the correlation theory which emphasizes emphatically the necessity of small and medium-sized private enterprises in Qiqihaer city and its the possible pattern. Next, based on the spot investigation and study on small and medium-sized private enterprises in Qiqihaer city, it analyzes both the internal and the external environment of small and medium-sized private enterprises in Qiqihaer city, and finally discovers only by holding the opportunity and exploiting the strength can it has the possibility to realize successful entrepreneurship. Based on the internal and the external environment of small and medium-sized private enterprises in Qiqihaer city, this paper points out and proposes its entrepreneurship strategy, such as "small but fine, small but special, small but exquisite" strategy, attachment strategy, resources strategy, guerrilla strategy, high technology and new technology strategy, M&A strategy. Finally, this paper proposes the strategic implementation tactics, namely has launched the concrete countermeasure separately from the macroscopic government policy level and the micromanagement management level. The core and the goal of this paper is to find the entrepreneurship strategy for the small and medium-sized private enterprises in Qiqihaer city, and the necessary implementation actions.This paper utilizes the SWOT analysis method, combines the normative analysis and the positive analysis, the macroscopic analysis and the microscopic analysis, as well as the theoretical analysis and the policy analysis method. This...
Keywords/Search Tags:Small and medium sized private enterprises, Entrepreneurship strategy, SWOT analysis
PDF Full Text Request
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