The Study Of Chinese Mobile Electronic Commerce Value Chain

With the fast development of mobile communication technology, transmission speed of mobile network has been promoted rapidly. Mobile electronic commerce (MEC) is no longer a hype but the next development phase in the technical curve. However, MEC is still on the initial stage and has not obtained the wide spread and application for many limits which are brought by Mobile Networks Operator (MNO), the bank, the merchant as well as others which are on the MEC value chain. How does Chinese MEC break through the bottleneck of implementation, promotion and application and then structure a multi-win value chain? How to make it become an international competitive weapon for the domestic mobile operators, the financial institutions and other companies? There are still many realistic questions to be solved.Based on the above facts, the author analyzes the existent development questions of the MEC from the angle of value chain and gives some methods to solve them. Firstly, the article introduces the MEC and analyzes its present situation and future trend. Then the author educes the definition of MEC value chain and analyzes it based on Michael Porter's theory of value chain. The author thinks that MEC value chain is formed by MNO(Mobile Networks Operator), SP (Service Provider) ,TP(Terminal Provider),Finance Company, Logistics Company, Business Company and Government. All participators in the value chain serve for the common consumers on the same network platform and get multi-win by cooperation. MNO being a ring in the value chain has grasped two important resources, the network and the user, so it plays a key role in the chain and carries the main responsibility for the...