Research On Mobile Business Value Chain In China

With the development of mobile technology and population of mobile phone, mobile business has become a dispensable part of daily life and it is developing rapidly in various industries. However, research on mobile business value chain is deficient; moreover, research on China mobile business value chain is much more limited. Studying China mobile business is not only the foundation of further research, but also can help related people to understand the participants on the value chain, their roles, and how they add value along the value chain. Therefore, research on China mobile business can make implications for both researchers and practitioners.On the basis of summarizing research about mobile business value chain at home and abroad, this study introduces conception of mobile business and development of value chain theory, analyzes backbone of the value chain, mobile payment value chain and support sub-value-chains basing on investigating 6 advanced managers of Top 3 mobile operators in China, and proposes an integrated China mobile business value chain. Then this research makes a case study to approve the proposed value chain is reasonable. Finally, with the help of mathematical method, analyzes the ratio of sharing income between mobile operator and service supplier, and researches pricing mobile service.The result indicates that the mobile business value chain proposed by this research reflects the actual situation of China mobile business, and it is an access of understanding mobile business for researchers and business men in telecommunication industry. Additionally, analysis on value assignment in this research benefits for optimizing the whole value chain, which can hasten development of mobile business in China.