A Research Of The Marketing Management Structure Of Guizhou Branch, CP Property Insurance Company

Insurance industry is one of the three main industries of finance in a nation, which ensures the speedy development of the national economy and construction modernization for our country. On the other hand, the insurance enterprises keep speedy development for the increase in capitalization and the enhanced of techno-level in management. Commercial insurance is principally made up of two industries: the property insurance and the life insurance. The property insurance has become the important ingredient in the socialistic economic construction of our country, which equalizes assets in the damages and provides risks management for society and economy.The researches on the structure of marketing management in life insurance companies are more than in property insurance companies nowadays. It is different among property insurance companies for marketing management structures in the speedy development of insurance; however, they are being explored and innovated.As the object, Guizhou Branch of CP property insurance company will be researched in the thesis. First, the marketing management questions will be introduced, and then the purposes and values of the research will be probed into. Second, there is a presentation of the actuality and evolution in marketing management of inland property insurance companies. Third, the marketing management structure of Guizhou Branch of the company will be analyzed detailedly by stratifications in management and economics. The source of problems is...