Research Of Operation Modes & Strategies For Local Broadband Network

With China's progressive development under WTO, China telecom market competition and reform are gradually taking shape. The establishment and business management of local broadband network featured with big capacity and extensive broadband are increasingly popular in China. Multi-channel investors, various management and different technologies are all in the market. The heated market competition urges us to consider and research local broadband network carrier's management pattern and business development direction.As a local broadband network carrier, it is essential for them to set orientation and organize operational platform according to China's current policy, their own resources and network features so that they can develop the right business and market strategy, choose an appropriate profit-making system under the competitive market. By analyzing the past experience of Chongqing CNC Broadband Networks Company, the author develops a series of research on business strategy for a local broadband network carrier.Firstly, this article analyses the local broadband network carriers and the existing market structure with a representative example of Chongqing CNC Broadband Networks Company. Secondly, discussions are made over the competition and cooperation relationship between the local broadband network carriers and related industry entities by seeing into international and domestic telecom market progress and competition matrix.Chapter Three initially discussed the local broadband network carriers' existing environment through research over related economic rules. Business strategic proposals for local broadband network carriers have been made by analyzing broadband business area allocation features resulting from economies of scale and regional advantages.Chapter Four mainly discusses the basic operational platform components to keep local broadband network carriers' long-term competitive edge. Some specific broadband business strategies have been analyzed in details.Chapter Five digs into broadband value-added services and provides some proposals fit in with local broadband network carriers.Chapter Six researches on different market strategies, which local broadband network carriers adopt especially their business selection and pricing strategies. Issues...