Cosumer Behavior Research Of Chongqing

The real estate industry has now become one of the key industries in china and the research on real estate industry by scholors and practitioners began to develop faster and faster. Among a great amount of study fields, the study of housing consumption behavior is the most basic research field, and is the prerequisite of the study of the housing economy and real estate marketing. The cities where are. The study of housing consumption has already arised and formed a study system in the cities such as Shanghai, Beijing, Shenzhen where the housing industry developed better than Chongqing. As the forth munisipality under the Central Government, Chongqing's real estate industry has a rapid development, However, there are only a few studies about its housing consumption behavior, owing to its imperfection of housing industry information system and shortage of practical statistics. research on consumption behaveior in Chongqing has significant value for the sustained development of Chongqing real estate industry. As the biggest housing industry marketing-consulting company around our country, my practice company—Chongqing(HongKong) centaline marketing-designing consultant Com. LTD. , has brought in the study of housing consumer system from some advanced areas and accumulated valuable first-hand market statistics since late 2000. I was fortunate enough to do the reaserch of housing consumption behavior in Chongqing with the help of company's resources.The results of the surveys show that the housing consumption in Chongqing has its own characteristics. By means of SPSS and the theory of microeconomics and the study of consumption behavior, the root of these characteristics has been explained. The results show that the social economic cultural background and the guidance of the government and the investors are the main reasons of the formation of the special consumption behavior in Chongqing. On the basis of what is mentioned above, I put forward the existent problems of housing market at present are put forward and the future housing consumption trends in Chongqing are predicted. At the same time, some suggestions on how to deal with the changing trends are made to the consumers, investors and local government.