Research On The Differences Of Urban Housing Consumption

Sociology of social stratification has been a hot research and core issues, as the difference of the academic perspective, people are using different stratification criteria, with the constantly changing of our society from production to consumption type, the scholars who dedicated to stratification study start considering consumption as an important basis for division of stratification, consumption research has become a new perspective. A variety of social and economic problems caused by housing problem which seem to be a kind of consumption in Modern society has gradually become the focus of the discussion. First, houses can only provide a kind of shelter, a stability of place can keep warm and fend off the cold, but in a view of social stratification, the housing consumption as the most basic consumer of the behavior of the members of society has been limitied by economic conditions and social conditions, in different groups of people, the consumption of housing has a marked difference, so housing has become a material symbols marked different social classes. With the reformation of the housing market which promote the development of commercialization of housing, people's consumption choices in housing diversity, housing quality, functionality and grade are greatly enhanced, social structure transforming and expense lamination aggravating have caused housing gradient consumption condition expansion of the urban residents and have split up day by day. The huge contradictory formed between people's low income and the high house price in the certain degree has created the low income's housing to marginalize gradually, it also differentiated greatly with the people of high income. This study was to reveal the differences in housing consumption and social stratum relation split up, and explore the study based on the theory and practice,put forward the theory of the basic assumptions:the existence of different people in different housing classes of consumer demand, consumption patterns, consumer preferences and consumption of different cultural identity, but people in different housing classes are gradually differentiated consumption patterns, their obvious differences in consumer behavior, and this difference will further strengthen the identity and structure of class differentiation.This research takes several estates in Dalian as a prototype, based in the pattern that the residents in Dalian have different housing space, refining with Dalian Pearl District, Xinghai people, Acer scholarly Park, Fairview Community, star of the通过Southern community as a sample, which can be behalf of the different consumption levels. Though the real investigation, this paper finds that the stratification of the residents of urban housing has tremendous influence on the housing consumer cognition and the housing consumer behavior, and has caused differences in demand. How should we avoid the conflicts caused by the excessive differentiation between different social classes, members of the inequality of resources to resolve social discontent possession, avoiding social polarization has become the social focus of attention and need to be addressed. Corresponding policies have been proposed on the end of the study separately. To this end, I believe that, in addition to economic factors such as price, we should see differences in housing consumption of urban residents and the relationship between social stratification, for different consumer groups, adopt different policies, to discuss how to get out housing consumption disorder plight of anomie, to establish a harmonious and rational order of housing consumption.