Mobile Marketing Strategy Research Of Panjin Unicom Company

Accompanied with the operating of Unicom Liaoning Branch, monopolization in Liaoning mobile telecommunication by China Mobile has been broken. Competition about subscriber and market between the two companies became stronger since then. The immobile telecom enterprises and powerful special network enterprise began to join the competition for high profit in mobile telecommunication market. The fighting about the price between the telecom enterprises became more and more strongly. Every enterprise wants to know how to solve the problem to occupy themarket, promote their business and increase the income.This essay concludes development status quo, character and challenge of china mobile communication market. And uses SWOT method to deeply analyze competition situation on Panjin mobile communication market. Further more subdivides Panjin mobile communication market, investigate and research the favor and bias of different gender, different age and different profession subscribers to every mobile communication operators. On this basis, scientifically forecasts the market potential of Panjin mobile communication market and recommends the strategy that Panjin Unicom Company needs to improve marketing & marketing in order to keep and expand its market advantage, Specially CDMA diversity advantage. CS strategy Panjin Unicom Company carries out must emphasize renovation of service and diagnosing& analyzing every contact point with subscribers, dynamically grasping subscribers' consuming psychology and trend, periodically, rationally and comprehensively measuring subscribers' satisfaction. It is necessary for Panjin Unicom Company to improve network quality, build diversified brands and flexibly set down price standards suitable for different groups of subscribers in accordance with brands and service quality. Simultaneously chooses appropriate media combination and drum beating method to perform integrated advertising. With the help of modern marketing method, broadly utilizes commercial retail network, establishes monitor system to agents and widen marketing & marketing channels.