Study On Strategic Marketing And Sales For Shenyang Steel Cord Co., Ltd.

Chinese steel cord market obtained an unprecedented development in 2004. With automobile and tire development impetus related main material steel cord development. Trade of steel cord development has brought huge profit and need. Facing such attractive market prospect all existing competitors and potential comer do their best to prepare take part in this brutal competition. Shenyang steel cord company created very good results in this "The independent warlords rise together simultaneously" period. Shenyang steel cord company expansion about eight times during past seven years. Along with China applied reform and open policy and inducting market economy international advanced strategic management experience and marketing management method were took in China. Shenyang steel cord company is one company of BEKAERT group to produce all kinds steel cords. BEKAERT group is a European enterprise has about 125 year history. His investment was not only brought opportunity but has trained large quantities of commercial managerial talent. At same time has also driven the related industrial chain.This theme was based on learn from strategic management of overseas advanced enterprises. Used real diagnosis analysis and fundamental research finish this theme. After comprehensively reviewed Bekaert's growth situation at present carried on the market development analysis. Mainly has completed the below work.First, through talked about background of current topic research, research goal and significance as well as research method, realized to studies the market marketing strategy is vital significance for corporate growth. If want to realize the company growth forever must ponder the marketing strategy again and need to adjustment original plan.Second, in this theme introduced marketing theory that understanding. In this theme has carried on the introduction and the analysis about Shenyang Steel Cord...