The study object of this article is X tobacco company's sales market.Analyzing the company's sales market when the economic environment changes.The research background is grim global form of anti-smoking campaigns and the changes in China's tobacco industry.Secondly as a resource exhausted city,the economic development level in X area is slow.This paper discusses the actuality of sales market in the actual work.This paper makes a detailed classification on the problem in the X tobacco company's sales market.This paper adopts the observation method and the investigation method as the main methods of research.It guided by the theory of consumer behavior,demand price elasticity theory,marketing combination strategy theory.Combing with the work practices,this paper puts forward strategies for X Tobacco Company to improve the sales level and service level of manager. |