| In China, Lottery is a mew industry of great development. Not only does lottery industry contribute a lot in its specific fields, is also imposes influence significantly on other business sectors such as medium, transportation, communication, publishing, and so on. Active development of lottery industry in China will have positive effect on the national economy and its further development. China welfare lottery circulation have reached billion Yuan in the year of 2006. Welfare is gradually entering the daily lives of ordinary people. With the rapid development of China's welfare.Liaoning Welfare Lottery Issue Center keeps the requirement of China Lottery Center consistently, deeply implements the policy of "Healthy Development, Safe Operation", holds the flag of social welfare high, and pursues the tenet of the lottery issue, steadily responds to the complicated market circumstances, positively deals with the contradiction in the progress, grasps the fundamental construction and standard administration heavily, realizes the safe, healthy, sustained development of Liaoning Welfare Lottery. The sales amount of welfare lottery has realized a new breakthrough, and the total issue amount of Liaoning welfare lottery reached up to RMB 3.99 billion yuan in 2006, increased by 50.04% of the last year, which is 2.66 billion yuan in 2005, with a net increase of RMB 1.33 billion yuan, and it took up 70% quota of Liaoning lottery market, ranked the third place in our country just after Guangdong and Shandong Province, we awarded national welfare lottery organization work special grade prize, total sales amount special grade prize, individual average sales amount special grade prize, sales progress first grade prize, Zhong fu online experimental unit contribution prize and the network point with on-the-spot ticket issuing experimental unit contribution prize. Following with the rapid economic development of Liaoning Province, the position and influence that the welfare lottery lays in people's social life and economic life are more and more distinct, which play an important part in promoting the progress of Liaoning welfare lottery business.This theme was based on learn from strategic management of overseas advanced enterprises. Used read real diagnosis analysis and fundamental research finish this theme. After comprehensively reviewed Liaoning Welfare lottery Issuance Association growth situation at present carried on the market development analysis. Mainly has completed the below work.(1) through talked about background of current topic research, research goal and significance as well as research method, realized to studies the market marketing strategy is vital significance for association growth.(2) in this time introduced marketing theory that understanding. In this theme have carried on the introduction and the analysis about Liaoning Welfare lottery Issuance Association. In this theme also introduced the basic situation of association growth. And also did the SWOT analysis for Liaoning Welfare lottery Issuance Association in this theme.(3) Through comparative study trend to marketing development of Western developed country and that of China, Problems about marketing management in our system are deeply discussed.(4) for synthesis above analysis result, the definite association's marketing strategy choice in L'iaoning market. In this part elaborated association's strategic separately target in the Liaoning area market. In this theme made marketing strategy choice as well as marketing strategy countermeasure for this association.Hoped this theme will be able to continue provide help Liaoning Welfare lottery Issuance Association to maintain the profession leading status in the future. And also hoped this theme would be able to provide the reference and significance for Chinese lottery Development. |
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