Study On The Development Of Sweet Potato Processing Industry In Liancheng

Liancheng County is known as "The township of sweet potato processing in China" . Since the beginning of reform and opening out to the world . in particular entering into WTO, the industry of Liancheng sweet potato processing has developed rapidly, sweet potato processing are not only popular in domestic 33 provinces, municipalities, autonomous regions, but also sold to other countries , such as Japan and Southeast Asian countries. The production value of Liancheng sweet potato processing account for 40% of agricultural GDP of the entire Longyan City and become a dominant industry in the region of Longyan .With the higher standard of living, people becoming more demanding in green and health food, so in the face of opportunities and challenges, how to make Liancheng sweet potato processing effectively occupy and maintain its own huge domestic market share, and to improve international competitiveness, which has become the main problem. Through field research, the paper analyzes the advantages, status, and the current problems of the industry, then made the future direction and approach for development.The investigation revealed, There are exceptional advantages for cultivation of sweet potato in Liancheng county, in addition to having good soil, climate conditions, the county has superior geographical location, convenient transportation, and rich labor resources, local human history advantages, the development of leading enterprises, brand marketing advantages and government attaches great importance. Therefore, the development of industry of Liancheng sweet potato processing has enormous potential. At the same time, the industry exist some problems which can not be overlooked. For example, varieties of sweet potato has become degenerating; planting season is too concentrated; processing technologies are backward; single sweet potato processing, simple packaging; inadequate implementation of quality; brand are lack of safeguard; small leading enterprises. These problems are seriously hampering the development of industrialization, which must be resolved.In the above analysis of the current situation, countermeasures to be put forward,...