| Under the circumstance of an open market, agricultural product competitiveness is significant to promote the sustainable and steady development of agriculture. As an agriculture-dominated province, Fujian shall seize the present opportunity that agriculture is being strategically re-structured and the Government is attaching great importance on agriculture, farmers and rural economic development, to fully play its comparative advantages to further improve agricultural product market competitiveness, increase market occupation ratio and farmers' income.Using both domestic and international study achievements of competitiveness for reference, this article briefly described the concept of "characteristic", listed the kinds of characteristic agricultural products and elaborative the competitiveness ability theory. Based on summarizing relevant statistical data of previous years, using positive analytical method and qualitative analytical method, and following comparative advantage theory and competitive advantage theory, the present situations of agricultural product competitiveness ability situation in Fujian were studied, moreover five kinds of characteristic agricultural products in Fujian were selected as study subjects and the further anaylsis was made on their international comparative advantage with the method of the domestic resources cost and on their domestic comparative advantage with the method of net output value coefficient and product centralized-dimension.The analysis shows that the development trends of market competitiveness of characteristic agricultural products of Fujian province are as follow:Both in international and domestic markets, tea will be shocked, Tomato and Lotus seed reveals an obvious competitive advantage, Mandarin Orange has strong competitiveness.In the end, in accordance with the local actual situations, the article put forward several measures to improve market competitiveness of characteristic... |
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