Marketing Management Research Of Anhui Telecom's VIP Customers

The telecom VIP customers refer to those who use communication service diversely, make large volume telecommunication business at high cost, and have the big service demand potential. As competition in the telecommunication market being more and more intense at present, the importance of the VIP customers has been recognized, but how to carry on the effective management to them, how to raise the degree of satisfaction and the loyalty, how to prevent their draining, how to raise the achievements of department, and how to judge the customer value? These important questions, request the superintendent of operation business to ponder.Firstly, this article analyses the current macroscopic economic environment, the competition characteristic of Anhui telecom VIP customers market, and then introduces the subdivide principle and the tube controls system. At the same time , the article proposes several present questions facing customers marketing management, like the question of channel management overlapping, the relation between enterprise reforming and the big customer marketing, the difficulty to promote consultant marketing and so on. These questions also need the superintendent of telecom enterprise pondering.Afterwards, the article launches the elaboration separately to VIP customers marketing management and several important questions.Customers' satisfaction is the important premise of preventing the customer drains. The author carries on the introduction to the VIP customer relations development model, explains the concept of customer satisfaction and the customer degree of satisfaction, the model of telecom customer degree of satisfaction index (TCSI), illuminates the Anhui telecom VIP customer degree of satisfaction investigation method, and proposes some methods to raise the big customer degree of...