The Research Of The New Product Marketing Model Of DH Dairy

The new product not only can let an enterprise to keep an advantage in a fierce market competition, but also can help the enterprise to stand behind the fierce competition.Milk business is developing with a high speed in recent years and the competition became white-hot in liquid dairy business. DH Dairy's developing is a typical example of depending on the strategy of new product marketing. And the marketing model of the new product also would be asked.The article discussed the theory of the new product development and the marketing theory and put forward four common models and one typical model based on an analysis according to the practice of the new product marketing in the enterprise. At last, the article pose an argument of bettered the new product marketing model of the DH dairy.