Development Strategic Research For YGLB Co., Ltd.

It's obviously that the structure of state-owned enterprise monopolizing the production patterns in the local region port will be gradually broken down with China's entering into WTO and with the deeper reformation in economic system and state-owned enterprises, especially with the outcome of 《PORT ACT》 , the threshold of access to port industry will come to be lowed,and the inherent business ideas of port enterprises will be faced a severe challenge. Meanwhile, it brings new opportunities to the port industry. as a subordinate unit of Ningbo Port Limitation, YGLB CO.,LTD.should adopt what kind of strategies to grasp the opportunities and avoid the threats, to exploit strengths and overcome disadvantages for the continuously survival and development of itself, of which is also the main ideology for this essay.Enterprise development strategy is the guide line of enterprise's action, the key factor in deciding enterprises' success or failure in the fierce market competition, and is the strategy, principles ways and means for the enterprises to get and reasonably make use of resources according to its external environment and internal resources.With limited resources and market conditions, enterprises should clearly see the strengths and weaknesses and various effects of external environment of themselves for the existence and developments. It is the most important issue for enterprises that they know how to grasp the current situations and its changeable trends and to use all favorable opportunities meanwhile avoid potential environmental threats. It is only by giving full play to its advantages, reasonably controlling its resources and specific conditions, identifying suitable enterprise development directions, and formulating correct long-term business enterprise development strategies that the enterprise can get success in the fierce competition and continue to expand and grow.This article which takes Ningbo port group YGLB Corporation as the research object, elaborates the basic principles of strategic management, Boston research strategy and the SWOT analysis method, analyzes the YGLB Corporation's...