Study On The Development Strategy Of Harbor Industrial Port Co., Ltd.

As an important function area of Tianjin Binhai New District and national circular economy demonstration area, Harbor Industrial Zone is located in the core area of Tianjin Binhai New District. Under the new historical stage, the industrial zone can give full play to the advantage of coastal and port, through efforts to build chemical industry, ship repair, equipment manufacturing and port logistics, port cluster, to achieve the position, to speed up the development of Binhai New Area.Tianjin Harbor Industrial Zone Development Co., Ltd., Tianjin Tanggu Yi-Cheng Industrial Co., Ltd. and Tianjin Century Investment Group Co., Ltd. was established industrial port of Tianjin Port Co., Ltd.The company Registered capital of 160 million Yuan. The company engages in port, waterway, dock and associates terrestrial facilities construction, development, operation and storage and other related business in the port industrial zone. This paper researches the company's future development strategy using the theory of strategic management, human resources management and corporate culture.In the third chapter of the paper introduces the situation of Tianjin Harbor Industrial Zone briefly; the fourth chapter describes the company's strengths, weaknesses, opportunities and threats, and conduct a SWOT analysis; the fifth part of the chapter introduces the guiding ideology, strategic positioning and development goals of the company. Finally, the paper formulates the business development strategies, human resources strategy and corporate culture strategy of the company.