Analysis On The Convention And Exhibition Industry: Functions, Characteristics And Developing Strategy

As a new and city type of complicated economy which focus on the exhibition and the conference, the convention and exhibition industry has a strong effect on the gathering and radiating. We have gain many charming achievements through the smoothly economy development during these ten years, specially some industry of the third industry gradually became the leading power in our national economy development. As one of the most important and new factor of the third industry, the modern convention and exhibition industry has show a good prospect。However, we still have many shortcuts in this starting step.This article take convention and exhibition industry as the research object, first to the convention and exhibition industry meaning, the characteristic and the function and so on makes the detailed elaboration; Next, elaborated the convention and exhibition industry, specially the Chinese convention and exhibition industry the function which grows to the economy. After that, has analyzed the opportunity and the challenge which Chinese convention and exhibition industry faces, and proposed the corresponding countermeasure. Finally is the concluding remark, has carried on the summary and the summary to the full article.