Research On The Development Situation And Countermeasure Of Hefei Convention Exhibition Economy

Convention and exhibition economy, as the economic form that produces with the development of market economy, has the characteristics of high effectiveness, comprehensiveness, interactiveness, openness and so on. Therefore, convention and exhibition economy not only produces the huge economic effect and the industrial connection effect, but has the powerful driving-effect to social culture. In foreign developed cities, convention and exhibition economy, as a kind of ripe economic shape, has been around for centuries. Since our country's reform and opening-up, especially since 1990s, convention and exhibition economy has received the great attention of the governments at all levels, growing vigorously like the mushrooms after rain, which has not merely produced the considerable economic benefits, but has driven and brought about the advance in whole economy of the cities or areas from many aspects.Hefei city as the capital of Anhui, serves as the most important part in developing convention and exhibition economy undoubtedly in Anhui. In the face of exhibition economy competition among every domestic cities being fierce increasingly, one may well say opportunity and challenge coexist. The development of the exhibition economy of Hefei should realize the strategic objective which is to enter forefront of the second echelon among domestic convention and exhibition cities and become the centre of the urban exhibition economy of middle part .One may well say that shoulders heavy responsibilities.The paper chooses the convention and exhibition economy development problem in Hefei as the main research object, regards the general theory of the convention and exhibition economy as guidelines, analyzes in depth the strategic meaning of developing convention and exhibition economy based on the actual conditions of Hefei, and probes into the feasibility of Hefei developing convention and exhibition economy with SWOT model. The paper analyzes the process, present condition, and characteristic of the convention and exhibition economy of Hefei to announce existing problems of the development of convention and exhibition economy, with the successful experience about the convention and exhibition economy of other cities'development in our country for reference, and proposes the countermeasures and suggestions for developing Hefei convention and exhibition economy well and fast to expect to offer theory support and practice to consult to the development exhibition economy of Hefei.