| It is of great significance to realize the leap-forward development in tourism in these underdeveloped regions. Li Xian County is one of the most poverty regions of our country. Li Xian County has unique advantages to develop tourism so are its rich touring resources. Promoting tourism is an effective means to quicken the economic development in the regions. Modern communicative technology and electronic business are effective means. The thesis is about the strategies of tourism electronic business in Li Xian County. The basement of the research is the planning of tourism development of Li Xian County.This thesis analyzes the current electronic business situation in the region, pointing out that electronic business in tourism is still in its initial phase and its developments are constrained by many factors. However, the environmental analysis shows that the opportunity and challenge are together for developing electronic business in tourism. This thesis expounds the relationship between the planning of electronic business in tourism and the overall planning of regional tourism development. The strategies that the region can employ to develop electronic business in tourism are governmental guidance, access to the latest information on tourism, development in gradual phases, emphasizing key projects, creating new brands, multi-directional association, regional cooperation, etc. Three means, three conceptualizations, developmental modes of electronic business are proposed, and strategies for the development of electronic business in tourism that include technology and management and marketing. The technology strategies involve setting up website of local government, DMS and MIS. Managements and marketing strategies involve innovating in the model of management and e-marketing tactics.This thesis is of reference value for governmental departments in underdeveloped regions to make strategic planning for tourism development through electronic business. |
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