Research On Jiangxi Marketing Strategy Of Yedao Health Care Wine

China health care wine is a quick grower industry.The market competition become more and more intensive,but now there is not a leadership brand in china,the industry is a nosteady state.YeDao health care wine have made great success in health wine market in recently.How to make the YeDao health care wine a leadership place in JiangXi? There is no doubt that it has important practical significance for the research of the thesis to this event.First,put forword the theory basis of the market strategy.,then the thesis analyses the external environments of YeDao health care wine and then it makes a systematic analysis to the competition structure and demand of health wine industry and its main competitors who are the most important of five forces,and it finds out the opportunities and threats of external environments,it also makes an analysis to YeDao's internal condition to find out its strengths and weakness through the methed of SWOT.Second, based on the research of internal and external environment of JiangXi Yedao health care wine,it also makes an analysis of Jiangxi through the methed of STP and then make down the four kinds of yedao important market strategy: product strategy,price strategy,place strategy, promotion strategy,which based on the author work experiences for Yedao Jiangxi company and collect lots of first-hand market imformations.Finally,in order to carry on the market strategy ,the writer put forword some suggestion. For example: transform the marketing idea, put up service concept ,enforce the market staff, improve the organization structure, reform the large mark imagination of"YeDao".Follow,control,assess the cource of the implement of the market strategy.Reform the market resource and finish the market aim of Jiangxi, at last put the Yedao hearth care wine in the main leadership place.